Showcase Your Brand
Elevate your branding, supercharge lead generation, and boost market visibility with our exclusive advertising, branding, and sponsorship options.
NATDA™ offers a variety of opportunities to maximize your exposure at the show.
2027 Sponsorship Opportunities
- Companies #’s-L: Rachel Grundner, Sales Director |(727) 360-0306 (x105) | rachel@natda.org
- Companies M-Z: Spencer Hamilton, Senior Account Executive | (727) 360-0304 (x109) | spencer@natda.org
Step Sponsor
$1,500
Cost: $1,500
Is sold?: Yes
Showcase your branding on a highly visible staircase that leads from the conference area/Omni entrance to the exhibit halls!
$1,500
NEW! Dealer Lounge & Lunch Sponsorship (Exclusive)
$10,000
Cost: $10,000
Is sold?: No
Be seen as the premier sponsor of the only place on the show floor to relax! The Dealer Lounge will host comfy furniture, a catered lunch on the show floor on Thursday, September 3rd along with the prize announcements of the Ultimate Prize Giveaway!
Sponsorship includes:
- Custom branding in lounge
- Custom hanging banner overhead
- Display table (6′ draped table + 1 chair) in lounge for duration of event
- 10 VIP lounge access bracelets
$10,000
New! Manufacturers “Beyond the Booth” Partner (Limited Quantity!)
$12,000
Cost: $12,000
Is sold?: No
Be seen with high-impact visibility beyond the show floor through this limited-quantity opportunity designed specifically for manufacturers. With premium outdoor placement and added brand recognition, this sponsorship helps you connect with attendees throughout their entire show experience.
Sponsorship Includes:
- 2 registrations
- One outdoor cutout display along high-traffic routes on Demonbreun Street and Korean Veterans Boulevard
- Logo inclusion on “Thank You to Our Supporting Partners” marketing materials
- Inclusion in the NATDA Trailer Show Partners section in The Haul magazine
- MYS profile as a Non-Exhibiting Show Partner
- Meeting room access for up to 4 hours
$12,000
New! Vendor “Beyond the Booth” Partner
$3,000
Cost: $3,000
Is sold?: No
Maximize your visibility and engagement at the NATDA Trailer Show with the Beyond the Booth Partner package—designed for companies looking to connect with attendees in meaningful ways beyond the exhibit floor.
Sponsorship Includes:
- 2 full registrations
- Opportunity to feature your product in the Innovation Showcase (vendors only)
- Logo placement on “Thank You to Our Supporting Partners” marketing materials
- Recognition in the NATDA Trailer Show Partners section of The Haul magazine
- MYS profile as a Non-Exhibiting Show Partner
- Private meeting room access for up to 4 hours
$3,000
Premium Trailer Show Sponsor (Exclusive)
$10,000
Cost: $10,000
Is sold?: Yes
Be recognized as one of NATDA’s TOP Trailer Show Sponsors. This package includes:
- Top line listing on all marketing materials (alongside other Premium sponsors)
- Aisle Sign (placement of sign will be on first come, first served basis – your aisle may not be available at time of sale; however, we will get it as close to your aisle as possible)
- Two window clings to be placed on the glass doors/windows facing the Omni side of the building (where the majority of attendees enter)
- Full page ad in the trade show issue of The Haul (NATDA’s Magazine)
- Gift card bundle sponsor recognition at NATDA Trailer Show Welcome Party
- Upgraded floorplan listing
- Attendee bag insert (sponsor responsible for production & shipment of 2000 inserts)
$10,000
Show Badges
$7,000
Cost: $7,000
Is sold?: Yes
Create your own graphic printed on the front of every Dealer attendee badge!
$7,000
Supporting Trailer Show Sponsor (Exclusive)
$5,000
Cost: $5,000
Is sold?: No
Be recognized as one of NATDA’s TOP Trailer Show Sponsors. This package includes:
- Second line listing on all marketing materials (alongside other Supporting sponsors)
- Aisle Sign (placement of sign will be on first come, first served basis – your aisle may not be available at time of sale; however, we will get it as close to your aisle as possible)
- Gift card bundle sponsor recognition at the NATDA Trailer Show Welcome Party
- Upgraded floorplan listing
- Attendee bag insert (sponsor responsible for production & shipment of 2000 inserts)
$5,000
Ultimate Prize Giveaway Location: Level 1
$1,000
Cost: $1,000
Is sold?: Yes
NEW! This year the Ultimate Prize Package is turning into the Ultimate Prize Giveaway where attendees will win MONEY instead of physical prizes. Several drawings will be made throughout the show. Your booth could be on the list for giveaway locations by purchasing this sponsorship!
Level 1 Sponsorship includes:
- Custom raffle ticket for attendees to fill out and drop at a raffle spinner (provided to you) in your booth.
- All tickets may be kept after the drawing by the sponsor
- Live giveaway from your booth over the exhibit hall PA microphone for a $500 giveaway
- Recognition in all pre-show marketing related to the Ultimate Prize Giveaway and annoucements during the show
Would you like to entice even more attendees to your booth? Let us know if you want to increase the value of the giveaway by adding more cash to your prize!
$1,000
Ultimate Prize Giveaway Location: Level 2
$1,500
Cost: $1,500
Is sold?: Yes
NEW! This year the Ultimate Prize Package is turning into the Ultimate Prize Giveaway where attendees will win MONEY instead of physical prizes. Several drawings will be made throughout the show. Your booth could be on the list for giveaway locations by purchasing this sponsorship!
Level 2 Sponsorship includes:
- Custom raffle ticket for attendees to fill out and drop at a raffle spinner (provided to you) in your booth.
- All tickets may be kept after the drawing by the sponsor
- Live giveaway from your booth over the exhibit hall PA microphone for a $1000 giveaway
- Recognition in all pre-show marketing related to the Ultimate Prize Giveaway and annoucements during the show
Would you like to entice even more attendees to your booth? Let us know if you want to increase the value of the giveaway by adding more cash to your prize!
$1,500
Ultimate Prize Giveaway Location: Level 3
$2,000
Cost: $2,000
Is sold?: Yes
NEW! This year the Ultimate Prize Package is turning into the Ultimate Prize Giveaway where attendees will win MONEY instead of physical prizes. Several drawings will be made throughout the show. Your booth could be on the list for giveaway locations by purchasing this sponsorship!
Level 3 Sponsorship includes:
- Custom raffle ticket for attendees to fill out and drop at a raffle spinner (provided to you) in your booth.
- All tickets may be kept after the drawing by the sponsor
- Live giveaway from your booth over the exhibit hall PA microphone for a $1500 giveaway
- Recognition in all pre-show marketing related to the Ultimate Prize Giveaway and annoucements during the show
Would you like to entice even more attendees to your booth? Let us know if you want to increase the value of the giveaway by adding more cash to your prize!
$2,000
DMS Session Sponsorship
$500
Cost: $500
Is sold?: No
Dealers are constantly looking for advice on how to choose a DMS, what to look for, how to use it properly and how to know when it’s time to switch a provider; so, we are planning an educational session focused on just that! Moderated by Lightspeed, we will be hosting a panel of dealers in different stages of their DMS journey. Towards the end of this discussion, we would like to give all of our DMS providers that will be exhibiting, the chance to highlight their product. We will create a custom slide with your logo & booth # and the top 3 highlights of your product. We invite you to also sit in the session and we will acknowledge you when your slide appears so that if Dealers have questions and want to chat with you, they can find you easily at the close of the session.
$500
Welcome Party MEGA-BAR (Exclusive)
$5,000
Cost: $5,000
Is sold?: Yes
Sponsor the MEGA-BAR at the carnival-themed welcome event. The only place during the event to grab a drink, your branding will be seen with custom napkins and souvenir cup along with the option to create your own custom drink for attendees.
$5,000
Dedicated Email Blast
$1,750
Cost: $1,750
Is sold?: Yes
Promote your presence at the show with this one-time email blast to thousands of industry contacts. Content provided by sponsor; to be distributed through NATDA’s email platform based around NATDA marketing schedule. Email set by show management. Note: only contacts who opt-in to NATDA partner communications will receive email – limited quantity! Learn more and check inventory.
$1,750
Know Before You Go Email
$2,000
Cost: $2,000
Is sold?: Yes
Promote your presence at the show with the most important email that goes out to all attendees right before the show. The ‘Know Before You Go’ email blast informs all attendees of everything needed as they are packing to come to the show. It includes all pertinent schedule updates, links to education content, the mobile app and more. This is the last email to leave the NATDA office prior to arriving in Nashville! Graphics provided by sponsor; to be distributed through NATDA’s email platform within the week before the show.
$2,000
On-Demand Content Sponsor
$7,500
Cost: $7,500
Is sold?: No
Be recognized as contributing to year-round education by sponsoring one (or more) of the conference session rooms to be recorded for future educational purposes. Video and audio recordings will be taken within the sponsored room. Sponsor will have the opportunity to create a 30 second ‘commercial’ that will run before and after the recorded sessions online on the NATDA YouTube channel and promoted through NATDA channels. Up to 4 avaiable, contact your Sales Rep for exclusivity options.
$7,500
- Companies #’s-L: Rachel Grundner, Sales Director |(727) 360-0306 (x105) | rachel@natda.org
- Companies M-Z: Spencer Hamilton, Senior Account Executive | (727) 360-0304 (x109) | spencer@natda.org